Our new heat activation technology utilises the power of direct heat from your ghd styling tools to enhance the instant and long-lasting benefits of our advanced formulas. This can be achieved with the use of drying the hair with ghd Helios, and activating with a ghd styling tool, or drying and styling in one using ghd Duet Style, or ghd Duet Blowdry.
APPLY TO WET HAIR
As the cuticles are 50% more open when wet, this will allow the product to deeply penetrate the hair, instead of simply coating it.
ACTIVATE WITH HEAT
With the application of direct heat, these formulas undergo a transition where ingredients become more fluid, effortlessly distributing throughout every strand, penetrating the hair cuticle before sealing in essentials benefits.