GHD CASHMERE COLLECTION

*Zero damage to the natural structure of your hair 
¹ no thermal damage detected after 3 passes drying with an oval dressing brush and halo styling concentrator on maximum heat and fan settings vs naturally dried hair
² Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on Brown Caucasian hair (a “Strength Reduction”)
³ no thermal hair damage detected after 100 cycles of 4 passes on thoroughly towel-dried hair.
⁴ technical testing vs naturally dried hair, dependent on consumer use
 vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.​
 ⁶ Consumer testing, Jan'22. 86% of 142 consumers agreed their hair lasted 24 hours after styling 
⁷ no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair